When looking to create a Customer Avatar for my business I realized I will never have a set Customer Avatar like a 50 year old woman who loves yoga, so I will create an avatar for a Business that would be interested in my services.
The Business Avatar that I will be describing is going to always be a corporate customer, as all the businesses that I will be marketing my Title Services to will be corporate Title Insurance companies. Most if not every business that I will be marketing to will be very large in size compared to my business as I will not be considered a corporate business but more of a family business.
The business will have many clients to keep happy as there are a lot of banks that loan Mortgages out to people buying homes around the country. Each business will most likely have work all over the country and not just have a small area as Title Insurance is never really tied to location by company.
Most of the people at these businesses that I will be dealing with will be middle aged if not older as they will be the upper managers in the corporate world, climbing the corporate ladder in these large businesses to deal with my little business. All businesses will have some political preference as they know politics are heavily tied into the housing markets with the countries economy as a whole.
I think that in common we both have one goal, making sure buyers can have access to Title Insurance in a safe, quick, and affordable manner. I also think because we are both businesses we have a common goal of making money on every transaction that we can.
Patrick, I too had a harder time developing my customer avatar because I plan on selling to businesses as well. Yours however is much more broad than mine since a wide variety of businesses can benefit from your services. Good job identifying this fact and I would imagine it will only benefit your business to have such a broad variety of possible customers.
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